OLIOVITA
POP ART BRASIL
The collaboration between OLIOVITA and INCH Studio was part of the exhibition “Pop Brasil. Vanguard and New Figuration, 1960s–1970s” at the MALBA (Museum of Latin American Art of Buenos Aires).
It was a meeting between art and brand identity, where design became a bridge between cultural avant-garde and contemporary values of origin, nature, and innovation.
POP ART BRASIL
The collaboration between OLIOVITA and INCH Studio was part of the exhibition “Pop Brasil. Vanguard and New Figuration, 1960s–1970s” at the MALBA
THE EVENT
The MALBA exhibition brought together works by key figures of Brazilian Pop Art such as Rubens Gerchman, Cláudio Tozzi, Antonio Dias, Antonio Henrique Amaral, and Wesley Duke Lee, highlighting how tropical Pop Art reinterpreted mass culture through a critical and social lens.
Within this context, OLIOVITA participated as a guest brand, connecting its philosophy — from the earth to the table — with the creative and colorful energy of that generation of artists.
INCH Studio created a visual piece inspired by the aesthetics of Brazilian Pop Art, specifically designed around OLIOVITA APRILE, one of the brand’s most emblematic varieties.
APRILE is an extra virgin olive oil of delicate intensity, known for its balance, freshness, and smooth sensory profile — the result of a controlled process that begins in the olive groves and culminates in a carefully crafted bottle.
The artwork merges this concept of purity and craftsmanship with the bold and playful energy of tropical Pop Art.
APRILE
VISUAL DESIGN
ART BUZZ
OLIOVITA’s participation in POP BRASIL generated strong social engagement across design and art communities.
The collectible bag quickly became a visual highlight of the event, praised for its originality, conceptual coherence, and reinterpretation of Latin American visual codes.
The project stood out as an example of how design and branding can dialogue with art to convey identity, purpose, and sustainability.
Natural and geometric forms coexist: mountains, olive branches, suns, and abstract faces appear in vibrant flat colors, echoing the expressive language of Gerchman and Tozzi
Typography and modular composition add rhythm and order, while the claim “From the farm to your table” reinforces the connection between the land, design, and culture.
The piece celebrates APRILE not only as a product of origin, but as an expression of lifestyle — a bridge between Mediterranean tradition, Argentine terroir, and Latin American artistic identity.
COLLECTIBLE
TOTE BAG
The visual was adapted into a limited-edition collectible bag, transforming a utilitarian object into a design statement.
Through its Pop-inspired composition and sustainable materials, the bag became both a symbol of contemporary art and a reflection of OLIOVITA’s values: authenticity, innovation, and respect for nature.
Its presence at the exhibition offered visitors a tangible and memorable piece that connected everyday use with artistic experience.
