The main spot, developed for digital media, reflects the brand’s artisanal yet modern spirit. A production that merges traditional filming with AI-generated imagery, achieving a visual story where the texture of the real and the precision of the digital coexist naturally.

At INCH Studio, we constantly explore the intersection between art and technology, crafting pieces that inspire emotion, innovation, and trendsetting storytelling.

THE COMMERCIAL:

From the conceptualization of the campaign’s Key Visual to final execution, the project combined multiple disciplines: creativity, art direction, product photography, high-end retouching, 3D modeling, traditional filming, and AI image generation.

A 360° approach that embodies INCH Studio’s essence: merging classic techniques with technological innovation to create sustainable, memorable campaigns with purpose.

AN INTEGRATED CREATIVE PROCESS

At the heart of the launch lies the Key Visual, conceived and designed as the campaign’s central piece —a synthesis of Oliovita’s values and aesthetic universe.

This master graphic, which served as the foundation for all visual adaptations, celebrates “the taste of what’s well made”, combining the richness of Mediterranean colors with the purity of natural ingredients. The jars are presented in a harmonious composition that conveys both craftsmanship and modernity, framed in the brand’s iconic red tone.

Through meticulous art direction, composition, and lighting, the piece achieves a premium yet approachable aesthetic —faithful to Oliovita’s philosophy and consistent across every communication channel.

KEY VISUAL

THE MOTHER GRAPHIC OF THE CAMPAIGN

The digital campaign was amplified through a series of stop-motion videos highlighting each sauce variety. These pieces generated strong engagement and organic conversation across social media, becoming top-performing content within the brand’s digital ecosystem.

At INCH, we embrace dynamic formats that blend art, humor, and storytelling, allowing products to speak with their own voice and captivate diverse audiences.

SOCIAL MEDIA CONTENT

DIGITAL BUZZ

The launch also achieved remarkable Digital Buzz across multiple platforms, reinforcing Oliovita’s digital presence and generating authentic connections between the brand and its community. This multi-platform strategy expanded visibility and engagement, positioning the campaign as one of the most dynamic digital activations in its category.

To accompany the launch, we developed a series of graphic pieces and in-store activation materials. Our long-standing expertise in Shopper Marketing allowed us to design clear, engaging, and effective communication that connects with consumers at the point of choice.

Every detail was conceived to capture the Mediterranean character of OlioVita and reinforce its position as a leader in conscious nutrition.

POP